40): "WHITE LIGHT AND HEAT IN CHICAGO-Verve's Velvet Underground introduced their new “White Light Heat” LP at a cocktail party held in Chicago's Bratskeller. 44): "MGM Records' the Velvet Underground performed at the Aardvark recently with WCFL's Ron Britain".Īlso in Cash Box, Ma(p. The show is mentioned in From The Music Capitals of the World - Chicago in Billboard, Febru(p. The Velvet Underground, Lou - lead singer and electric guitar, John - electric organ, Sterling - electric guitar and Maureen (Mo) - on drums, took everyone ten miles high on their unique hard - rock sound." (And we mustn't forget to add the history-making appearance of the one and only TAB MATHIS. There, 200 lucky teens awaited the Velvet Underground, Andy Warhol movies, and the me of the evening, WCFL's Ron Britain. He and his lovely wife hosted a "Press Trip" in honour of Velvet Underground's new album, "WHITE LIGHT WHITE HEAT" on the Verve label.Īfter the get-together of stars and press, the entire entourage tripped over to the Aardvark Cinemateque in Old Town. Verve's Midwest Regional Promotional Manager, JACK KATZ, has done it again!. If you have I can assure you, you've never taken one the likes of the VELVET UNDERGROUND AND RON BRITAIN EXPERIENCE. 1 in The Inevitable World of The Velvet Underground (p. Reproduced in The Velvet Underground Scrapbook Vol. The article also has some photos of the Velvet Underground both on and off-stage. Reproduced in The Inevitable World of The Velvet Underground (p. 35).Īnnouncement: in Chicago Daily News, February 1, 1968: "ON TAP THURSDAY: (.) The Velvet Underground does its thing at Aardvark Cinematheque–for some reason under the leadership of local disk jockey Ron Brtiain".īy Bev, in Chicago Seed Vol. Reproduced in White Light/White Heat | 45th Anniversary Super Deluxe Edition (p. Handbill: invitation to an album release party for White Light/White Heat with Warhol (spelled wrong on the card) and the Velvet Underground put on by Verve two days after the album was released. The unanimous opinion was that we were 10 times better live than we were on records (Sterling Morrison, Apr. Dangerous and unpredictable, White Light/White Heat is a raw and often improvisational album that contains some of the Velvet Underground’s most powerful music.The Velvet Underground - Live performances and rehearsals - 1968 The Velvet Underground Live performances and rehearsals As strong and weird as these songs are, nothing prepares the listener for the searing 17-minute closer, “Sister Ray.” The song’s punishing and elemental guitar riff, blown-out organ, and tribal drumming collide on a noise-jam for the ages, as Reed paints an appropriately seedy portrait of grungy debauchery with his minimal lyrics. “I Heard Her Call My Name” features a blistering and overdriven guitar solo that tests the sonic limitations of magnetic tape. “Here She Comes Now” is, on the one hand, a catchy rock song, but Lou Reed’s stuttering delivery and Maureen Tucker’s bashing percussion give it an otherworldly atmosphere. So while the album’s opening title track has a memorable call-and-response refrain that a group in another universe might fashion into a Top 40 hit, the Velvets drive the tune home with grinding repetition and clanging, in-the-red sonics from producer Tom Wilson. But here they delivered the songs with a half-turn of additional intensity, and the recording’s ragged edges amplify the artful chaos. The Velvets assembled White Light/White Heat from some of the same elements as the rest of the group’s catalog, mixing pop genres like garage rock and R&B with streetwise poetry and folding in abstraction on loan from classical avant-garde. The band’s second album, 1968’s White Light/White Heat, was their noisiest and harshest record, and much of the underground rock of the '70s and '80s can be traced back to it. Each of the Velvet Underground’s first four studio LPs was unique in terms of sound and style, and each left its own mark on music history.
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